LG responds to claims that its smart TVs track viewers — but I still have several questions

For several days, LG has faced intense scrutiny after Gamers Nexus alleged that its smart TVs track users more than people realize, and that these efforts stem from a lack of transparency between LG and TV-owners. The investigation claims LG smart TVs collect Wi-Fi network details, track content watched, and transcribe ambient audio recordings—often without users' knowledge. LG has responded to the allegations, but concerns remain.

LG asserts that its smart TVs only begin speech-to-text processing after a user activates voice interaction via a wake-word feature or presses the voice button on the remote control. Audio for wake-word detection is processed locally, not stored or transmitted unless a wake word is detected.

Regarding Automatic Content Recognition (ACR), LG explains that ACR-related information may be used for audience segmentation, viewing or audience trend analysis, and interest-based advertising requires separate user consent. Users can withdraw from these agreements and turn off ACR in TV settings.

LG also explains that smart TVs may use device-discovery functions to recognize and communicate with compatible external devices connected to the home, and that this information is used for connectivity-related features, not household profiling or advertising segmentation.

Despite LG's response, the author still has questions. They ask about protections for wake-word detection against malicious actors, other potential uses for ACR data beyond trend analysis and advertising, and specific details collected from devices on the same network as an LG smart TV, including how users can avoid this process if they choose.

The author also points out that LG refuted the claims but did not address the methodology used by Gamers Nexus to gather evidence. The author encourages LG to be transparent and promises to reach out with their own questions.