Kenya seeks to more than double tourist numbers from Middle East

PwC's UK business experienced steady growth in 2026, with revenue and profit per partner increasing slightly compared to the previous year. Despite the Middle East conflict causing a dip in group revenue, PwC's UK division reported a 2% rise in revenue to £4.365bn and an 8% increase in profit per partner to £935,000. The firm's tax, consulting, deals, and audit divisions all contributed to this growth, marking a record sales quarter for PwC in the UK.

However, the broader group faced tougher market conditions in the Middle East and Channel Islands, leading to a 9.8% decrease in consulting revenues and an 8.9% drop in risk revenues.

PwC UK & Middle East Alliance senior partner Marco Amitrano credited the company's continuous transformation for the growth, noting that the UK's market offered considerable strengths and potential. He emphasized the importance of unlocking this potential through increased confidence, investment, and productivity, as well as leveraging technology and new forms of capital to drive business and client growth.

Amitrano also acknowledged the need for greater confidence and investment, while highlighting the firm's role in helping clients transform and create sustainable value.

On a related note, PwC, like other Big Four firms, has been reducing its headcount amid slower demand and the rise of artificial intelligence. In July, the firm announced job cuts in its audit division, targeting senior associates and managers. KPMG also indicated plans to cut 10% of its group corporate services division.