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Israeli AI English tutor Loora raises $22m

Loora: The data show that it is precisely the freedom to discuss each user's personal interests, as opposed to following pre-structured lessons, which enables the system to turn every conversation into an opportunity for effective learning.

Israeli AI English tutor Loora raises $22m

Loora, an AI English coaching app, has secured $22 million in Series B funding, bringing its total raised capital to over $43 million. Founded by engineers Roy Mor and Yonti Levin, the company is based in Tel Aviv and New York and employs a team of more than 25 people. Loora's innovative approach differs from existing English learning apps like Duolingo, as it enables real voice conversations with an AI tutor that provides live feedback on pronunciation, accent, and grammar.

This personalized feedback helps users improve their fluency in English, which is crucial for career advancement in today's globalized world. With over 12 million downloads on Google Play and a growing user base, Loora aims to expand beyond mobile platforms into the business sector. The company's $22 million investment will be used to enhance the AI's ability to understand accents, remember user mistakes, and engage in role-playing scenarios, such as conducting a full Google interview.

CEO Roy Mor emphasizes that Loora is designed for serious learners seeking personal and professional growth, offering a more affordable and effective alternative to traditional tutoring services.

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