iPhone Duo: How Apple’s patient strategy perfected the foldable phone
By prioritising performance and seamless software polish over being first to market, Apple’s upcoming iPhone Duo could set a new benchmark for foldable smartphones.
Apple's patience may have paid off with the launch of the iPhone Duo, a device that could be the pinnacle of foldable technology. Despite Apple's reputation for being late to the party when it comes to adopting new tech, the tech giant's deliberate strategy has resulted in a foldable phone that seems to have mastered the form factor.
While many Android users have been enjoying foldable phones for years, Apple's approach is built on a foundation of refining hardware over rushing to market. This philosophy is evident in the iPhone Duo, which, when unfolded, transitions from a phone to an iPad Mini with remarkable fluidity and polish. Although the device will undoubtedly come with a premium price tag, retailing at around R50,000 when it launches in South Africa, it appears that Apple's wait has been worthwhile.
Despite Samsung having a head start in the foldable market, Apple's cautious strategy suggests that the iPhone Duo might offer the most comprehensive and seamless foldable experience to date.
Written by urgent.news from IOL's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
