Hoy Is Bringing Night-Market Energy to NYC
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Cyed Adraincem is opening Hoy, a Filipino street food restaurant inspired by Manila night markets, in New York City. The restaurant will serve barbecue skewers, lumpia, and sandwiches, with a focus on affordability and casual dining. Adraincem's restaurant design combines elements of American diners and Manila night markets, featuring loud colors, open kitchens, and front-facing service.
The restaurant's branding and logo were created by his cousin, Kristofferson San Pablo, a Filipino-American artist. Hoy's merchandise plans include shirts, hats, totes, and collaborations with other local artists, with the goal of generating additional revenue.
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