How TV, Social Media & Music Streaming Revived Catalog Music | On the Record
Rob Jonas, CEO of Luminate, joins On the Record to break down nostalgia and catalog music listening, and why older songs are dominating more than ever in the streaming era. From the Stranger Things effect to TV/film synchs and social media amplification, Jonas explains what the data shows about how fans discover (and rediscover) music […]
On the Record host Kristin Robinson spoke with Rob Jonas, the CEO of Luminate, about the resurgence of catalog music due to nostalgia and its prevalence in the streaming era. Jonas explained that high-profile TV and film references, as well as social media amplification, have contributed to this phenomenon, with Stranger Things being a prime example. The older rock genre shows a significant skew towards older demographics, with 75% of rock listening featuring tracks older than 60 months.
Jonas emphasized that breaking new artists is becoming increasingly challenging, as nearly 150,000 tracks are uploaded daily to streaming platforms. Moreover, only 20% of all music on streaming services has received considerable listener engagement. The host noted that modern entertainment seems to heavily recycle old content, citing examples like sequels, Broadway adaptations, and popular songs that remix old melodies and lyrics.
Interestingly, the discussion also touched upon AI music detection and attribution, noting the challenges in distinguishing between false positives and actual instances of AI-generated music. Additionally, there was a mention of a rise in CD sales, particularly driven by K-pop. Jonas concluded by hosting a "Spin the Record" segment, where he shared rapid picks like ELO, New Order, and Paul McCartney.
Written by urgent.news from Billboard's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
