How free two-day shipping became the baseline American shoppers expect
Amazon bet that shoppers would pay upfront for speed, and the data showed they bought more often. Rivals scrambled to acquire stores just to keep pace
American Eagle Outfitters, a retailer with 1,170 stores, has found Amazon's third-party parcel delivery service, Amazon Shipping, to be a top performer in its multi-carrier e-commerce strategy. The company adopted the service during the 2025 holiday season, finding it solved key issues like seven-day per week delivery and price predictability.
Amazon's delivery system was reliable and consistent, delivering shipments even during peak shipping events without causing delays. American Eagle's executives praised Amazon Shipping's pricing transparency and contact per order ratio, which is the best among the carriers the retailer uses. The company believes that reliable delivery is not just a cost center, but a growth driver, and that a seamless customer experience is crucial for maintaining customer loyalty.
Written by urgent.news from FreightWaves's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
This story
This is one outlet's version. Read the fullest account.
- Amazon Shipping’s parcel delivery delights American Eagle Outfitters freightwaves.com
