Hershey Trust, 10% owner, sells $5.17m in Hershey Co. stock

The Milton Hershey School's 10% shareholder and Hershey Co. director, Hershey Trust Co., sold approximately $5.17 million worth of Hershey Co. common stock between September 14 and September 16, 2026. The trust divested 29,900 shares, priced between $169.7305 and $177.6723 per share, leaving it with 786,119 shares. An additional 39,630 shares are held indirectly by Hershey Trust Company.

Despite Hershey shares trading near their 52-week low of $161.43, the stock is reportedly undervalued by InvestingPro analysts. The company's market cap stands at $34.39 billion, with a dividend yield of 3.34%. Notably, the trust's beneficial owner also holds 54,612,012 Class B common shares. Recently, TD Cowen raised its rating to Buy with a price target of $210, citing a strong R&D investment plan.

RBC lowered its target to $206, maintaining a Sector Perform rating due to market share issues. Hershey's growth of 3.7% year-to-date falls short of the category's 4.8% growth, but TD Cowen remains optimistic about potential improvements through strategic merchandising and innovation.