Deutsche Bahn: „Wir brauchen funktionierende Züge, kein weiteres Redesign“
Die Bahn feiert ihre Beschäftigten im neuen Markenauftritt als „Die Macher:innen“. Im Intranet kontern diese fast geschlossen mit beißender Kritik. Dann meldet sich der Konzern.
On Monday, August 25 at 8:48 AM, an interview appeared on DB Planet, the intranet of Deutsche Bahn, with Jens-Oliver Voß, the head of Communication and Marketing. Voß declared that "business as usual" is not an option, stating, "We are not the same as we were before. We want to become a train that one can be proud of." He emphasized that the railway must once again provide what its passengers rightfully expect: "Now we ensure that this expectation is remembered, felt, and even seen - with a new, fresh brand appearance that embodies this change."
Voß explained that a uniform design would enhance brand recognition and significantly reduce costs. He called upon the entire workforce, stating, "The success of the new brand appearance depends on all of us." The first contradiction arose posthaste: "This cuts costs in my view, it merely creates enormous costs and effort," a staff member wrote at 11:15 AM.
"It looks as though we have nothing else to do at DB, other than to screw around with our brand design."
Written by urgent.news from Handelsblatt's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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