CXA founder Rosaline Chow Koo returns with Covee, an AI tool for benefits brokers
Rosaline Chow Koo has spent much of her career trying to make corporate health benefits less rigid, less opaque and, ultimately, less expensive. Her last company, CXA, attacked the problem from the employee side, giving workers more room to customise their benefits while helping employers manage costs. Now, at 65, she is coming at the […] The post CXA founder Rosaline Chow Koo returns with Covee,…
Rosaline Chow Koo, the founder of CXA, is returning to the corporate health benefits market with Covee, an AI-powered tool designed for small and boutique insurance brokerage firms. With over 65 years of experience, Koo aims to simplify the complex world of employee benefits for brokers and employers alike.
Covee's platform uses AI to break down multi-page corporate insurance policies into simpler language, allowing brokers to compare premiums and benefits side by side. This reduces the time spent on manual work, which can take around 30 hours to complete, to under a day. By making the process faster and more efficient, Covee enables smaller brokerages to allocate more time to advising clients instead of processing documents.
Koo's background in insurance, enterprise sales, and operational experience, combined with her previous success at CXA, gives Covee an experienced founder for a pre-seed startup. The company has already received $750,000 in pre-seed funding led by Built Different Ventures, and is preparing to expand into the US market. While Covee is currently aimed at brokers, Koo sees potential for future expansion into HR departments, as the platform could help employers tailor benefits to their workforce's needs.
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