CPA Australia promotes international services at CIFTIS trade fair

Beijing, China - CPA Australia recently co-hosted a high-profile forum on international trade at the China International Fair for Trade in Services (CIFTIS), marking its third consecutive appearance at the event. The forum, themed "Borderless Trade in Services, Connecting the Global Markets: Professional Services Empowering Chinese Enterprises Going Global," brought together business leaders, professionals, and experts to discuss the evolving landscape of international trade in services and its impact on Chinese enterprises.

Dr. Josh Heniro FCPA, Head of International Growth at CPA Australia, highlighted the changing role of professional services in building trust and facilitating long-term partnerships in international markets. He emphasized that Chinese enterprises are now entering a new stage of global expansion, where success is measured not only by profits but also by their ability to establish and maintain trust in foreign markets.

Professional services play a crucial role in addressing areas such as cross-border compliance, tax governance, and sustainability disclosure.

With the collaboration between CPA Australia and ten leading accounting firms, the forum aimed to support Chinese enterprises in their global expansion and talent development efforts. The partnership further deepened with the signing of a Memorandum of Understanding (MoU) between CPA Australia and the University of International Business and Economics (UIBE), focusing on brand building, local engagement, teaching, research collaboration, and ecosystem development.

The roundtable discussion, moderated by Professor Hongtao Zheng CPA (Aust.), examined industry consensus, practical challenges, and recommendations for sustainability disclosure and assurance. The consensus highlighted that the focus on sustainability disclosure and assurance has shifted from institutional development to capability building. Successful sustainability disclosures require robust corporate governance, data infrastructure, internal controls, and professional capabilities.

CPA Australia remains committed to cultivating business leaders with a global vision and professional insight, leveraging its global network and deepening collaboration between the profession and academia. By strengthening the capabilities of accounting and finance professionals, CPA Australia aims to support China's high-level opening-up of trade in services and promote sustainable global growth for Chinese enterprises.