Boost your holiday sales with these agentic commerce updates

Google has rolled out new artificial intelligence tools to help online retailers increase holiday sales. These updates include:

1. Performance insights in Merchant Center, now available in Australia, Canada, India, New Zealand, and the U.S. Retailers can use this feature to monitor how their brand and products are discovered through AI surfaces like AI Mode and AI Overviews. The insights help retailers take action to boost discoverability.

2. Business Agent for YouTube ads in beta in the U.S. This tool allows viewers to interact with ads, ask product questions, and receive tailored guidance without leaving the YouTube platform. This enables shoppers to move from interest to purchase without interruption.

3. Streamlined Universal Commerce Protocol (UCP) integration hub in Merchant Center. Merchants can now enable additional features like cart transfer to a merchant site and enhanced checkout flow testing. More capabilities will be added soon.

4. Optimizing product feeds with conversational attributes and loyalty data to help shoppers find brands more easily. Merchants who implement core Merchant Center feed best practices see a 5% increase in conversions. Adding video links and conversational attributes to product listings further optimizes feeds.

5. Highlighting customer loyalty perks and pricing directly in Google. For example, Minted loyalty members see tailored results with member pricing when searching for holiday cards. This drives repeat business from high-value customers.

By leveraging these AI-powered tools and best practices, retailers can better engage shoppers on their holiday gift hunt. An optimized product feed, conversational experiences, and loyalty integration are key to converting holiday inspiration into purchases.