Amazon launches Alexa+ in India with Hindi support
Amazon today announced that its Alexa+ conversational assistant is available in India with Hindi support. The new assistant can hold conversations for longer and maintain context while doing so. The feature is available to all customers in the country in Early Access in Hindi and English. After the early testing period, the company will make […]
Amazon introduced Alexa+, a conversational assistant with Hindi support, on its Indian market today. The advanced assistant can maintain longer conversations and retain context during them. Initially, Early Access is available for both Hindi and English speakers in India. Following the testing phase, the assistant will become free for Prime members, costing ₹2,000 ($20.85) monthly for non-Prime clients.
Alexa+ boasts an expressive voice, the ability to manage intricate multi-step tasks, and the capacity to switch between English and Hindi mid-conversation. Furthermore, the assistant is compatible with India-centric services like Swiggy, Zomato's District, TripAdvisor, MakeMyTrip, Amazon Music, and JioSaavn. In June, TechCrunch reported that Amazon had invited users to join a Hindi testing program for Alexa+.
The company started testing an English version of Alexa+ around the same time. Amazon launched Alexa in India in 2017, followed by Hindi support in 2019. With over 600 million Hindi speakers, Amazon aims to capitalize on this market with its smart devices and new functionalities. Although Amazon didn't disclose exact figures, the company reported a 20% growth in smart home device sales compared to last year.
Amazon initially announced a generative AI-powered Alexa+ in 2025 and made it available to all U.S.-based users in 2026. This year, the updated assistant is also accessible in markets like the U.K., Canada, Brazil, Mexico, Italy, and Germany, with local language support.
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