AI firm Flam secures $40m Series B funding

Interactive content company Flam has secured $40 million in Series B funding, led by QED Investors. The round also saw participation from Claypond Capital, Martin Chavez, Olivier Pomel, Venky Harinarayan and Shah Rukh Khan, while existing investors RTP Global and Dovetail increased their stakes. Flam reported signing over 100 enterprise customers in six quarters, with clients including Google, Emirates and KFC.

Its technology is utilized for marketing, product visualization, learning and development, entertainment, fan engagement, customer support and sales. Flam's co-founder, Shourya Agarwal, explained that content has transitioned through waves from text to images to video, with interactive experiences being the next logical evolution.

Flam holds more than 15 AI patents and offers three formats: Flicks, Forge, and Airboards, with the latter featuring 3D content on a camera interface. The funding will primarily be used for AI model research and development, product expansion and enterprise sales scaling. Flam's exclusive partner in Nigeria, SmartSense Technologies, highlighted the company's potential to transform passive content into engaging experiences for brands and consumers in the mobile-first market.