You’re the Hottest Creator in Town. What’s the Best Way to Work With Hollywood?

In the world of film and television, there is a growing trend of creators partnering with Hollywood studios and networks. This development has been fueled by the success of creators like Alix Earle, Alex Cooper, Dhar Mann, and Curry Barker, who have landed major deals with Netflix, Disney+, and other major players. However, as these worlds become more intertwined, it can be challenging for creators to navigate their newfound attention and maintain control over their work.

Experts in the creator economy advise creators to have strong conviction in their content, prioritize owning their intellectual property (IP), stay true to their audience, choose to work with the right partners, avoid abandoning their online platforms, learn the language of Hollywood, and prepare for a long-term partnership rather than a quick win. These principles have been successful for creators who have expanded their channels into the film and TV industries.

Creators should maintain confidence in their shows, movies, and concepts, as they have proven to resonate with their audiences. It's essential to stay true to one's artistic vision and not let the allure of a bigger partner or executive opinions sway from that vision. Netflix, for example, prioritizes a creator's engaged audience over sheer viewership numbers.

By following these guidelines, creators can successfully navigate their partnerships with Hollywood and enjoy the benefits that come with it, such as expanded audiences, new income streams, enhanced marketing and distribution plans, and access to Hollywood's talent pool.