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Why Lowe’s CMO Jen Wilson added digital commerce to her portfolio

The addition of Lowes.com and Marketplace to a purview that includes retail media, loyalty and personalization speaks to the evolution of the marketer role.

We haven't written up this one. Marketing Dive has the full story — the link below goes straight to it.

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20 professions technology quietly made obsolete

The lamplighter who lit gas streetlamps by hand each night, the human alarm clock who tapped on windows for a living, the elevator operator replaced by a single button — the jobs that used to be…

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