Why Kroger Co. (KR) Could Be a Consumer Staples Comeback Story

Auxier Asset Management, an investment advisory firm, has identified The Kroger Co. (NYSE:KR) as a potential consumer staples comeback story in its second-quarter 2026 investor letter. Despite consumer staples underperforming in the quarter due to factors like elevated inflation, high interest rates, and rising gas prices, The Kroger Co. has shown promising leadership changes.

New CEO Greg Foran, who previously served as President of Walmart US, has implemented strategies such as price reductions and increased focus on private label and organic products. The company's stock trades at a discount compared to its peers, Costco and Walmart, with a price-to-earnings ratio of just 12 times. While Auxier Asset Management acknowledges the potential of The Kroger Co. (NYSE:KR), the firm believes AI stocks offer greater upside potential and less downside risk.

Currently, 56 hedge fund portfolios hold The Kroger Co. (NYSE:KR) in their portfolios, up from 52 in the previous quarter.