What Gen Z Wants from Brands
Featuring Ziad Ahmed , VP, Head of Next Gen, United Talent Agency and Joon Silverstein , Chief Marketing Officer, Coach Moderated by Elizabeth Segran , Senior Writer, Fast Company For years, brands have tried to crack the Gen Z code through campaigns, influencers, and trend chasing. The companies breaking through today are taking a different approach: inviting Gen Z into the creative process from…
We haven't written up this one. Fast Company has the full story — the link below goes straight to it.
