Visit Qatar brings Qatari culture, hospitality to Madrid with La Parada public activation
Through its partnership with the Audi Revolut F1 Team, Visit Qatar brought Qatari culture, cuisine and hospitality to Madrid through “La Parada”, a three-day public activation held at Plaza de Santia...
Visit Qatar recently introduced Qatari culture, cuisine, and hospitality to Madrid through a three-day public activation named "La Parada." The event took place at Plaza de Santiago from September 9-11 and attracted over 7,000 visitors. The activation aimed to introduce Spanish and international audiences to Qatar through various activities, including food, interactive experiences, and giveaways.
As part of the event, Visit Qatar collaborated with Toma Café to provide visitors with a selection of drinks and dishes featuring Qatari ingredients. Additionally, the programme included a Qatar-inspired ice cream with karak and raspberry flavors, offering attendees a contemporary take on a beloved Qatari taste.
La Parada is part of Visit Qatar's ongoing efforts to engage with international markets, bringing elements of Qatar's tourism directly to potential visitors. This exposure provides opportunities for individuals to experience the destination through food, culture, entertainment, and sport.
In a related activity, Visit Qatar launched a new campaign that invites fans to explore Qatar through the perspectives of Audi Revolut F1 Team drivers Nico Hulkenberg and Gabriel Bortoleto. Guided by Qatari rally legend Nasser al-Attiyah, this campaign seeks to showcase Qatar's unique attractions and experiences to a wider audience.
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- Visit Qatar brings Qatari culture, hospitality to Madrid thepeninsulaqatar.com