South African Rick Treweek wins Emmy for outstanding emerging media
The immersive theatre production is performed live inside VRChat, a social VR platform, and is set in Uncanny Alley, an original virtual universe created by Treweek.
South African creator Rick Treweek and his team from the Ferryman Collective won the Emmy for Outstanding Emerging Media Program at the 78th Emmy Awards in Los Angeles. The recognition came for their immersive theatre production, Uncanny Alley: A New Day. The show, performed live inside VRChat, takes audiences on a journey as escaped detainees confronting a corporation's attempts to erase memories.
Treweek, known as MetaRick in virtual reality, created Uncanny Alley in 2020 during South Africa's initial Covid-19 lockdowns. The virtual universe has since garnered several accolades, including wins at Venice VR Expanded, Raindance Award, SXSW, Raindance Immersive, NewImages Festival, Augmented World Expo, and SIGGRAPH. Treweek's mom was the first to learn of the Emmy win in the middle of the night in South Africa.
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