Seoul unveils branding for 2027 World Design Congress
The Seoul Design Foundation unveiled a brand identity and launched an official website Tuesday for the World Design Congress 2027 Seoul, an international design event the city will co-host with the World Design Organization (WDO) from Sept. 22-25, 2027, at Dongdaemun Design Plaza (DDP). The congress, which brings together designers, cities, companies and citizens to discuss design's role in…
The Seoul Design Foundation has introduced a brand identity and launched an official website for the upcoming World Design Congress 2027 Seoul. The international design event, co-hosted by the city and the World Design Organization (WDO), is scheduled to take place from September 22-25, 2027, at the Dongdaemun Design Plaza (DDP).
The congress will bring together designers, cities, companies, and citizens to discuss the role of design in addressing challenges such as the climate crisis and rapid technological change. This marks the 70th anniversary of WDO's founding. The Geneva-based organization has previously held its congresses in cities like Gwangju in 2017.
The event's slogan, "Think. Make. Change," aims to shift the focus from discussing design problems to producing concrete solutions with measurable impact, according to organizers. The brand identity was created by Seoul-based graphic design studio Everyday Practice, whose symbol integrates four distinct shapes into a unified visual language.
The color palette is inspired by Seoul's cityscape, incorporating its green spaces and the Han River.
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- Seoul unveils branding for 2027 World Design Congress koreatimes.co.kr
