Salesforce deepens its integrations with AWS and Google Cloud to support AI agents

Salesforce has strengthened its partnerships with Amazon Web Services (AWS) and Google Cloud to enhance its artificial intelligence capabilities. The expanded integrations aim to eliminate enterprise data silos by integrating Salesforce's rich customer relationship management data into the respective cloud environments.

For AWS, Salesforce is focusing on bringing AI agents to enterprises' everyday workspaces, providing broader model choices and enhanced voice capabilities. This integration enables Amazon Quick, a business-focused agent, to access live Salesforce CRM data and perform autonomous tasks. Additionally, Salesforce's Agentforce platform will gain access to Amazon Bedrock's library of foundation models, offering users increased flexibility in powering their agents.

Enhanced real-time support for Agentforce users is also being added through Agent2Agent bidirectional audio support with Amazon Connect.

Similarly, Salesforce is working closely with Google Cloud to build a unified AI stack. By leveraging Hyperforce on Google Cloud, Salesforce workloads can be deployed on public cloud platforms while maintaining the same security, compliance, and resilience standards. Salesforce data will be accessible directly within Google's Gemini Enterprise platform, enabling tasks such as sales pipeline health checks, account summaries, and case triage across various business workflows.

Moreover, Salesforce Commerce Cloud will be integrated with Universal Commerce Protocol, allowing customers to shop directly from Google Search or Gemini with secure payments processed through Salesforce's infrastructure.