Rhea Raj Wants to Achieve Global Superstardom — And Some of the Industry’s Most Powerful Execs Believe She Can
Newly backed by REPUBLIC, HYBE America and 5 Junction Management, the pop artist wants a new generation "to feel empowered and be bold," as a beacon for South Asian artists.
Rhea Raj, a pop artist, is on the cusp of achieving global superstardom, with some of the industry's most influential executives backing her success. At 26 years old, the Indian-American singer recently signed a joint label deal with REPUBLIC and HYBE America, in partnership with 5 Junction Management. This strategic alliance marks the first joint venture between REPUBLIC and HYBE, following a similar deal between HYBE and Geffen for KATSEYE, a girl group that features Raj's younger sister, Lara.
Anjula Acharia, the founder and leader of 5 Junction Management, Monte Lipman, who founded the REPUBLIC collective, and HYBE America CEO Isaac Lee have united in their support for Raj, recognizing her immense crossover potential. Acharia, who helped introduce Lady Gaga to Indian audiences, sees strong similarities between Raj and Gaga, with Raj's storytelling abilities and creative vision resonating deeply with Acharia.
The Raj sisters, Rhea and Lara, have been close throughout their artistic journeys, with Lara now a prominent voice in the North American music industry as part of HYBE's KATSEYE. As Rhea Raj prepares to release her first single under the new label deal, the industry eagerly awaits the realization of this powerful artistic partnership.
Written by urgent.news from Billboard's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
