Pokemon Company Eyes Growing Fan Base in Indonesia with New Initiatives
The Pokemon Company aims to grow its Indonesian fan base through Pok Wayang, Pikachu's Indonesia Journey and other local initiatives.
The Pokemon Company (TPC) aims to expand its fan base in Indonesia through various initiatives, such as Poké Wayang and the Pikachu's Indonesia Journey event. TPC COO Takato Utsunomiya expressed confidence in the growing number of fans in Indonesia, stating that the country has the highest viewership for the Pokémon Kids TV YouTube channel, which surpasses even India in terms of audience size.
The company employs at least ten Indonesians, who contribute to game development and other aspects of Pokémon content. To celebrate its 30th anniversary, TPC partnered with Indonesia to present Poké Wayang, a project that merges traditional puppetry with moral lessons for Indonesian children. The Pikachu's Indonesia Journey event, set to coincide with the Nintendo Switch experience in Jakarta, will engage fans through various promotions, including Indonesian language support for Pokémon Trading Card Game Pocket and the Pokémon RUN 30 event.
The Poké Wayang show will be premiered during the World Conference on Creative Economy and subsequently toured to elementary schools across Indonesia.
Written by urgent.news from Tempo.co English's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
