Novig CEO Says Sydney Sweeney Drove ‘Visuals and Messaging’ of Nude Ad

Novig's CEO, Jacob Fortinsky, addressed the backlash surrounding the company's recent nude ad featuring actress Sydney Sweeney. Fortinsky clarified that the ad was not intended to portray women's sports, but rather to convey the focus of Novig as a prediction market for sports. He emphasized that Sweeney, an actress and equity holder in Novig, served as the campaign's creative lead, driving both the visuals and messaging.

The objective of the ad was to boost brand awareness and compete with other prediction-market leaders. Novig's post featuring the ad has garnered significant attention, with over 12 million views on X/Twitter and 47 million views on Instagram, indicating a strong public response. Despite the criticism, Fortinsky stands by the decision, stating that Sweeney effectively communicated the essence of Novig's company.