NODWIN Gaming Launches Sports Vertical, Ex-Adidas Executive Gurbaksh Virdi To Lead
IPO-bound NODWIN Gaming has launched NODWIN Sports, a mainstream sports vertical focused on developing sporting properties, mass-participation events, and commercial…
NODWIN Gaming, a company poised for an IPO, has expanded its horizons by launching NODWIN Sports, a mainstream sports vertical. This new venture aims to build a broader youth media and entertainment business beyond gaming and esports. Gurbaksh Singh Virdi, an ex-Adidas executive, has been appointed as the vice president to lead the new vertical.
Virdi has a rich background in sports marketing, athlete management, intellectual property development, and commercial partnerships, having worked with notable brands like Red Bull, PUMA, and Adidas India. He will utilize NODWIN Gaming's capabilities in content, production, partnerships, and community engagement to develop and operate sporting properties tailored to younger audiences.
NODWIN Sports will operate from India and focus on developing original sports and fitness properties, advising sports federations, facilitating brand and media partnerships, and providing operational and production support for sporting events. The company's experience with youth-focused properties such as the BGMI Masters Series, Comic Con India, NH7 Weekender, and VCSA will be instrumental in creating sports IPs for the younger demographic.
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