Milan, a digital platform to connect trade fairs and the area
My Fair Plus is born, promoted by Fondazione Fiera Milano in collaboration with the city's main cultural institutions.
Fondazione Fiera Milano has launched a digital platform called "My Fair Plus – Beyond the Exhibition" to enhance the experience of visitors and exhibitors attending trade fairs in Milan. The platform provides cultural opportunities, event calendars, and train travel information. The initiative aims to promote the local area to the 4.5 million people who visit Fiera Milano's events each year, as well as a potential 15 million people worldwide.
The project is supported by Italian Tourism Minister Gianmarco Mazzi and partners including Teatro alla Scala, Trenitalia, and Trenord.
Written by urgent.news from Il Sole 24 Ore's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
