‘No more methanol’. Diageo creates high-tech seal to guarantee Johnnie Walker
Numa nova trincheira da guerra contra os falsificadores, a Diageo Brasil decidiu criar um selo de autenticidade high tech para suas garrafas. A gigante de bebidas lançou o “Selo Drink Seguro”, um sistema antifraude que permite ao consumidor verificar pelo celular se uma garrafa de destilado é original do seu portfólio de marcas premium – […] The post ‘Metanol no more’. Diageo cria selo high-tech…
Diageo Brasil has launched a high-tech authenticity seal, called "Selo Drink Seguro", to help consumers verify if their premium liquor bottles, such as Johnnie Walker, Tanqueray, Smirnoff, and Don Julio, are genuine. The seal uses technology similar to that used in Brazilian passports and euro banknotes, and can be verified using a smartphone in just five seconds.
The company has invested around 40% of its 2027 marketing budget in the initiative, which aims to combat counterfeit liquor in Brazil, a problem that led to cases of poisoning and death in 2026. The seal will be applied to all 100% of Diageo's portfolio in Brazil, which includes 49 products and around 32 million units.
Written by urgent.news from Brazil Journal's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
