Lukewarm orders for iPhone 18 Pro, says analyst – but it doesn’t mean much

A top analyst has suggested that demand for the iPhone 18 Pro and Pro Max is "lukewarm," according to pre-order wait times. Jeff Pu notes that most iPhone 18 Pro models are available for immediate delivery, with the longest wait time for the most popular iPhone 18 Pro Max being only three to four weeks. However, Pu acknowledges that there's no delay with most iPhone 18 Pro configurations, implying that the iPhone 18 Pro may be less popular than its predecessors.

The analyst cautions that the interpretation of this data is complicated by several factors, including the fact that Apple no longer releases unit sales figures and that the metric of shipping times only measures the gap between supply and demand. While market intelligence companies use other methods, such as consumer panels and surveys, these are still educated guesses due to the significant variable of the upcoming pre-orders for the iPhone Duo. This could potentially lead to higher-than-expected demand for the iPhone Duo.