LeBron the star as Angola aims to cash in on E1 racing
It is difficult to imagine an electric powerboat racing series capturing the attention of an Angolan audience for whom football and basketball is king, but the presence of NBA royalty LeBron James certainly helped. The 41-year-old was among the A-listers in Luanda as the E1 World Championship rolled into southern Africa for the first time […]
LeBron James has played a pivotal role in bringing E1 racing to Angola, an unlikely venue for the electric powerboat series that typically draws crowds in traditionally sports-savvy cities like Miami, Monaco and Lake Como. NBA royalty LeBron James, along with other celebrity owners like Rafa Nadal, Tom Brady, Didier Drogba, Virat Kohli and Will Smith, have invested in the series, which aims to showcase sustainability and green technology.
James praised Angola for making his first trip to the country "super welcoming" after visiting the National Museum of Slavery, highlighting the nation's historical significance. E1's chief executive, Jamie Copas, acknowledged that the presence of celebrity owners brings significant attention to the sport, which has traditionally been a niche interest.
The event's sustainability efforts, including mangrove restoration, raised questions about its carbon footprint, given its history of taking place in major oil-producing nations. Despite this, E1 remains committed to traveling and showcasing their technology to promote the viability of electric charging as an alternative to diesel.
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