Kara Swisher says 'hugely successful' businesses have these 3 things
For one, Media mogul Kara Swisher says that entrepreneurs should offer a "must-have" product.
Media mogul Kara Swisher emphasized the importance of three key elements for businesses to become highly successful. Swisher, a journalist with a background covering Silicon Valley and tech leaders, founded the media brand Recode and authored a memoir about powerful tech figures. In a conversation with Business Insider, Swisher highlighted the necessity of offering a product that genuinely benefits consumers, being interesting, and creating something that people can't find elsewhere.
Firstly, a successful business must provide a product that is genuinely useful to its users. In the media industry, this could mean delivering exceptional reporting, exclusive scoops, or insightful tips. Swisher emphasized the challenge of standing out in a crowded market and delivering content that people find genuinely helpful, given their limited time.
Secondly, a successful business needs to be interesting. Swisher described this as a broad term encompassing products that feel fresh, authentic, and sometimes humorous. She used her own podcast, the "Pivot" podcast with Scott Galloway, as an example of how to apply this principle in her own work.
Lastly, a must-have product is the third critical component of a successful business. Swisher used examples from the past, such as NBC's must-see TV shows like "Friends" and "Seinfeld," to illustrate the importance of creating something that people can't easily find or replicate elsewhere. She warned that entrepreneurs must ask themselves what sets their offering apart, as failing to answer this question can lead to failure.
Written by urgent.news from Business Insider's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
