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How Grüns Turned Gummy Bears Into a Billion-Dollar Exit

Grüns grabbed attention with playful gummies and aggressive social marketing, but repeat customers were the real prize. Less than three years after launch, Unilever agreed to acquire the company for $1.2 billion.

How Grüns Turned Gummy Bears Into a Billion-Dollar Exit

We haven't written up this one. Inc. has the full story — the link below goes straight to it.

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