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Haiwaan Fails To Make Mark At Box Office, While Hanuman Ansh Rules

For a few years now, Bollywood has been manipulating the box office in a mechanised manner. Going in for bulk ticket-buys, fake trade reviews, exaggerated collections and ego massages, the trade has succumbed to a dangerous game of fooling itself. Haiwaan was a step-child from the word go Priyadarshan’s Haiwaan did not stand a chance. Even the lead players, Akshay Kumar and Saif Ali Khan,…

Haiwaan Fails To Make Mark At Box Office, While Hanuman Ansh Rules

Bollywood has been manipulating the box office for a few years now, using tactics such as bulk ticket purchases, fake trade reviews, and exaggerated collections. Priyadarshan’s Haiwaan was doomed from the start, as lead actors Akshay Kumar and Saif Ali Khan did not even believe in the film. One of the stars went to London to shoot a new movie, while the other stayed home with his family.

When they saw that the film only made Rs 7.35 crore in four days, they distanced themselves from it, as if it were a pariah. The global company that paid a lot of money for the OTT and audio rights is now silently cursing itself for their investment in this disaster. The team is blaming each other – are the actors losers? No, they will still earn a substantial amount.

The key takeaway is that making poor quality films and still reaping the benefits is possible. September 6 was a Sunday when India saw a record-breaking footfall, with films like Mirzapur The Movie, Hanuman Ansh, Spiderman: Brand New Day, and The Odyssey drawing large crowds. The exact number of attendees was not disclosed, but it was known that Hanuman Ansh collected Rs 21.07 crore and Mirzapur reportedly took in Rs 36 crore.

Regional films like Bethlehem Kudumba Unit (Malayalam) and Irumudi (Telugu) also attracted viewers. While the numbers for Hanuman Ansh and Mirzapur as of September 14 are Rs 222.88 crore and Rs 182.13 crore respectively, the film failed to gain support in the southern markets. Ultimately, the story tells us that Haiwaan failed to make a mark at the box office, while Hanuman Ansh ruled.

Written by urgent.news from Free Press Journal's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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