Guinness’ alcohol-free beer launches in S’pore, with new jerseys in tie-up with artist Tobyato
Singapore is the first South-east Asian market to introduce the alcohol-free stout.
SINGAPORE – The launch of Guinness 0.0, an alcohol-free stout, has added a new dimension to football fan experiences in Singapore. Guinness announced the launch of this globally successful beer on September 15, marking it the first South-east Asian market to introduce the non-alcoholic variant. The company's official marketing manager in Asia Pacific Breweries Singapore, Claire Chan, confirmed that its fan base in Singapore is on the rise, and Guinness 0.0 gives fans an alternative to enjoy the distinct taste of a Guinness, irrespective of their drinking preferences.
Guinness 0.0, which boasts the same smooth taste, perfectly balanced flavor, and unique dark color as Guinness Draught, will be available from October at various pubs, bars, and restaurants across Singapore, as well as in select retail outlets and e-commerce platforms.
In a separate collaboration, Singaporean artist Tobyato has partnered with Guinness to release personalized jerseys. These limited-edition jerseys come with interchangeable patches for "Food Fan", "Fashion Fan", and "Football Fan", allowing fans to showcase their diverse interests. These jerseys will be available from September 15 at various retail, e-commerce, and on-trade locations across Singapore.
Tobyato believes that such collaborations can bring different communities together, fostering unity through shared passions such as football, food, and fashion.
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