From Ads to Entertainment: Why Brands Are Becoming Storytellers
Featuring Scott Brown, Founder and CEO, Second Rodeo Productions; Yasmin Dastmalchi, President, Maybelline and Essie USA, Maybelline New York and Michael Sugar, Founder and CEO , Sugar23 Moderated by Grace Snelling, Staff Reporter, Fast Company Forget the 30-second spot. Brands are increasingly moving beyond traditional advertising to create entertainment people actually choose to watch. From…
The article from Fast Company explores the evolving landscape of brand marketing, where companies are shifting from traditional advertising to creating branded entertainment. This transformation is spearheaded by industry leaders like Scott Brown, Yasmin Dastmalchi, and Michael Sugar, who are pioneering the creation of microdramas, episodic series, films, and creator-led content.
By moving beyond the 30-second spot, these brands are blurring the lines between marketing and media, aiming to build audiences, shape culture, and drive business in new and engaging ways. This shift signifies a new set of rules for storytelling, where brands are now active storytellers rather than mere advertisers.
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