Flipkart finds Minutes-shaped redemption after years of struggle
The post Flipkart finds Minutes-shaped redemption after years of struggle appeared first on The Ken .
Minutes, the quick-commerce arm of Flipkart, is thriving under the leadership of Kunal Gupta, who meticulously reviews stock data and SKU-level performance every week. Formerly a struggling venture, Minutes now boasts 1,000 fulfillment centers and dark stores in 130 cities and 8,000 pincodes, surpassing Swiggy Instamart in the top ten metros.
The company has already contributed 20-25% of Flipkart's overall business, generating Rs 1,200 crore monthly. As quick commerce continues to boom, outpacing overall digital commerce growth in 2026, Minutes represents a crucial growth area for Flipkart, which must now pivot from its earlier delay in offering 10-minute delivery.
Written by urgent.news from The Ken's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
