EU explores partnership with KBC to strengthen public broadcasting
With the 2027 polls approaching, the Ambassador said the partnership could play a pivotal role in strengthening public broadcasting at a time when the media is likely to come under increased scrutiny The post EU explores partnership with KBC to strengthen public broadcasting appeared first on KBC Digital .
The European Union is considering a partnership with the Kenya Broadcasting Corporation (KBC) to bolster the capacity of the state broadcaster. The areas of collaboration are expected to encompass the digitization of KBC's archives, technical assistance, and training for journalists. Andreas Peschke, the European Union Ambassador to Kenya, emphasized that this cooperation aims to enhance KBC's coverage of the upcoming 2027 General Election by bolstering its ability to deliver accurate and reliable information, and addressing issues such as misinformation and disinformation.
During his inaugural courtesy visit to KBC's Managing Director, Agnes Kalekye, Peschke remarked that this proposed partnership builds upon the long-standing relationship between KBC and European institutions. As the 2027 General Election approaches, the Ambassador noted that the collaboration could play a crucial role in strengthening public broadcasting at a time when the media is likely to face heightened scrutiny.
According to Peschke, "The media space is very contested in open societies, particularly during election times. It is very important for public broadcasters like KBC, as well as sister organizations within the European Union, to remain strong and credible voices for objective and trusted information. That is very important in order to have a process that people can trust."
Kalekye, KBC's Managing Director, acknowledged that this marks the beginning of a partnership that will open new opportunities for the broadcaster, while exploring avenues to strengthen KBC's operations and service to the public. She stated, "The journey has just started. We will sit down at an opportune time with the EU and see how we can work together with the member states' public broadcasters, and see what we can learn from them."
This engagement comes as Kenya and the European Union continue to deepen their ties, with this media cooperation contributing to the existing areas of partnership in sectors such as trade and investment.
Written by urgent.news from KBC's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
