Emirates signs 7 tourism deals covering Seychelles, Malaysia, Finland and more

Dubai's Emirates has inked seven new tourism deals at Arabian Travel Market 2026, spanning Seychelles, Malaysia, Finland, and more. These agreements, including joint marketing campaigns and familiarisation trips, aim to boost visitor numbers across a global network of destinations. The airline has also renewed existing partnerships with Huawei and Dubai Duty Free, focusing on digital services and passenger offers.

In Seychelles, Emirates extended its partnership with the Seychelles Tourism Board, aiming to increase travel through marketing and familiarisation trips. The agreement has already seen a 13% rise in visitor arrivals to nearly 400,000 in 2025. A similar agreement with Mauritius has seen a 10.5% increase in tourist arrivals from Middle Eastern markets.

Emirates has also renewed its partnership with Madagascar's Ministry of Tourism, with the goal of attracting one million tourists by 2028. Sharjah's tourism partnership with Emirates continues, promoting the destination in key markets. In Malaysia, the airline renewed its agreement with Tourism Malaysia, targeting 47 million foreign visitors in the Visit Malaysia 2026–2027 campaign.

Lastly, Emirates signed a deal with Visit Finland, preparing for Helsinki flights set to launch on October 1, with a focus on East and Southeast Asia, West Asia, Australasia, the Middle East, and Africa.