Dubai tourism looks beyond recovery, targets sustained growth

Dubai's tourism industry is no longer preoccupied with recovery but is focused on sustained growth, as highlighted by Hoor Al Khaja, senior vice president of international operations at the Dubai Corporation for Tourism and Commerce Marketing. Speaking at the 33rd Arabian Travel Market in Dubai, Al Khaja emphasized the emirate's resilience in the face of challenges, attributing its success to strong leadership, close coordination between public and private sectors, and the continued confidence of international travel partners.

She noted that Dubai's ability to respond to crises, particularly in maintaining safety and trust, has been a key strength of its tourism model. The city has historically attracted a diverse international visitor base through extensive connectivity and multiple source markets, with visitor numbers spanning 80 different regions. This diversification has remained consistent, with visitor markets showing a similar distribution in the latest figures.

Dubai's tourism strategy has also expanded to cater to a broader range of travelers, from luxury and mid-market tourists to niche interests and communities, such as sports, wellness, and major events. Accessibility remains a priority, with Dubai working on expanding accessibility for various segments, including those with autism.

Looking ahead to 2033, Dubai aims to be one of the world's best cities to visit, live in, work in, and invest in, focusing on long-term growth and strengthening the fundamentals that have attracted visitors from around the globe.