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Why Sydney Sweeney’s controversial advert goes beyond sexualising women’s sport

The discussion surrounding the American actor’s ad raises bigger questions about the attention placed on women’s bodies, not just in sport.

  • Sydney Sweeney advert features women in minimal clothing while participating in sports.
  • Australian Olympic champion Ariarne Titmus criticizes objectification of women to sell sports.
  • Focus on appearance can shift exercise from positive to restrictive activity.

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