Cellular provider Ufone's rebrand awaits govt nod

The Senate Standing Committee on IT and Telecom has been briefed on the pending rebranding of cellular provider Ufone, which is awaiting government authorization. Following its acquisition by UAE-based telecom giant 'e&' and merger with Telenor Pakistan, Ufone's brand name is seeking to conform with the new operator. However, the Privatisation Commission has stopped the PTA from granting approval for the rebranding, stating that the matter can only be approved by the governments of Pakistan and UAE.

The PTA chairman pointed to ongoing connectivity issues and the 5G rollout as contributing factors, indicating that the problems will be resolved by next month.

Brief written by urgent.news from Dawn Business's own syndicated text. Machine-written — may contain errors; check the original before relying on it.