Building an Interactive Excel Dashboard for E-commerce Product Analysis: A Case Study of Jumia Products
1. Project Introduction and Objective In today's e-commerce environment, businesses generate vast amounts of product data that can be leveraged to improve pricing strategies, marketing campaigns, and customer engagement. The objective of this project was to transform raw Jumia product data into meaningful business insights using Microsoft Excel. The project involved data cleaning, feature…
The objective of this project was to convert raw Jumia product data into valuable business insights using Microsoft Excel. The project entailed data cleaning, feature engineering, statistical analysis, PivotTables, data visualization, and creating an interactive dashboard. This dashboard aimed to answer key business queries such as which products have the highest ratings, which products generate the most customer engagement, and how products are distributed across different price ranges.
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