Beyond the hype: Practical Gemini Enterprise AI recipes for SMBs

It's 4 pm on a Tuesday, and a customer email arrives asking about an insurance claim. A marketing campaign is due soon, and money is quietly leaking from the cloud bill on idle resources that nobody remembers spinning up. Google Cloud’s upcoming webinar, in collaboration with YourStory, aims to address these common challenges faced by small and medium-sized businesses (SMBs).

On September 18, Google’s SMB experts will host ‘The Gemini Enterprise cookbook for lean teams,’ a hands-on session featuring three AI recipes that any small team can implement immediately. No coding or new platform learning is required; Google’s AI works within the tools SMBs already use, such as Gmail and Sheets. The three recipes demonstrated include turning a customer email into a completed insurance claim, generating on-brand marketing assets for a campaign, and identifying cloud spending that has become outdated.

Alexander Perelman Arcq, a Customer Engineer at Google Cloud, will open the session, emphasizing that the right question for SMBs is not ‘how does AI work’ but ‘what can AI do for me today.’ Katharina Kemper will demonstrate the admin automation demo, showcasing the claim workflow end-to-end, while Ana Sofía Juárez will run the marketing demo, converting a rough idea into finished, on-brand assets in real time.

The session will conclude with Alexander returning to close with a simple recipe for finding expertise and reducing waste using natural language. This webinar offers SMBs an opportunity to see how AI can solve practical problems starting this week, skipping the theory and going straight to the proof.