Yoto designed the cutest way to get kids off screens
As algorithms and endless feeds increasingly shape children’s technology, the Yoto Mini—the winner of the 2026 Innovation by Design award in Best Design Europe, Middle East, and Africa —is a portable audio player that gives children the freedom to explore stories and music without the distractions of a screen or AI -driven recommendations. The foundation of Yoto ’s design is the device’s use of…
The Yoto Mini, awarded 2026 Innovation by Design for Best Design in Europe, Middle East, and Africa, is a portable audio player that allows children to explore stories and music without the distraction of screens or AI-driven recommendations. The device relies on physical cards, priced from $5 to $15, which grant access to a library of storybook classics, licensed music, and stories from partners such as Disney and Sesame Street.
Families can also create their own cards for personalized listening experiences. The Yoto Mini, introduced in 2021, has undergone a recent redesign that emphasizes ease of use, enhanced functionality, and durability. A new green button provides instant access to a child's favorite content without requiring a physical card, while improvements in battery life, storage capacity, and a softer, more water-resistant design cater to young users.
The business model of Yoto emphasizes discernment and deliberate choice, with no reliance on advertising or data collection. Tom Ballhatchet, VP of innovation and founder of Yoto, explains that in an era where screens are increasingly prevalent, children who learn to choose and stay with their own selections will have a valuable skill set.
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