Windsor Jewelers scores sponsorship deal with Carolina Panthers, Charlotte FC

In a recent sponsorship deal, Windsor Jewelers, a family-owned business based in Winston-Salem, has joined forces with the Carolina Panthers and Charlotte FC. The deal, signed by Ben Simon, the vice president and son of company founder Rob Simon, aims to strengthen Windsor Jewelers' presence in North Carolina, a state known for its passionate support of both NFL and soccer teams.

Windsor Jewelers expanded to Charlotte in 2013, and Simon recognized the importance of aligning with both the Panthers and Charlotte FC. He believes that the affluence of NFL fans, particularly those attending games in person, will benefit the jeweler, whose Charlotte location is situated at Phillips Place. Furthermore, incorporating Charlotte FC into the sponsorship will enable the company to reach a younger and more diverse audience.

Simon hopes to organize in-store events, such as fundraisers for the Panthers and Charlotte FC charities, as part of the agreement. The Charlotte Business Journal reports on this strategic move by Windsor Jewelers, providing further insight into the company's efforts to expand its reach in the state of North Carolina and beyond.