Whoop sees 'strong sales growth' from women in the Middle East
The Middle East is a strong growth market for wearable fitness tracker company Whoop , particularly among women, a senior official at the company has said. Dr Ami Bhatt, who joined Whoop as its first chief medical officer in July, said she was encouraged to see that more women across the region were turning to the company's devices as a way to better understand their health. "Across the GCC ,…
Dr Ami Bhatt, the first chief medical officer at fitness tracker company Whoop, has observed a significant surge in women's usage of the company's devices in the Middle East. Female membership within the GCC region has surged by over 90 percent year-over-year, driven primarily by women. Dr Bhatt, who joined Whoop in July, attributes this growth to the company's rigorous data analysis and AI capabilities, which she believes provide a unique understanding of individual users' health.
The integration with Natural Cycles, a non-hormonal birth control and fertility tracking app, allows Whoop members to gain deeper insights into their reproductive health, sleep patterns, and overall well-being. This integration reflects a broader trend towards personalized, connected, evidence-based approaches to women's health.
Dr Bhatt attributes the company's success to women, noting their rapid growth within the member community and the expansion of research into various stages of women's physiology. She highlights that women now make up about one in four new Whoop members, with notable increases in membership among women over 40 and those under 20.
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