Vimal Elaichi case: Why Delhi court rejected plea over SRK, Ajay Devgn, Tiger Shroff

The Delhi High Court has rejected a petition by the makers of Vimal Elaichi, a cardamom-based product, seeking to quash show-cause notices issued by the Maharashtra Food and Drug Administration (FDA) to brand ambassadors Shah Rukh Khan, Ajay Devgn, and Tiger Shroff. The court ruled that the Delhi High Court lacked territorial jurisdiction to hear the case, citing the doctrine of forum conveniens.

The Maharashtra FDA alleged that the advertisements for Vimal Elaichi amounted to surrogate promotion of Vimal Pan Masala, a product banned in Maharashtra. The actors were directed to provide documents proving the separate nature of the elaichi product and to stop participating in the advertisements and remove promotional material from their social media accounts. The regulatory dispute will now be pursued before the appropriate court in Maharashtra.

Brief written by urgent.news from Gulf News's own syndicated text. Machine-written — may contain errors; check the original before relying on it.