Tourism and technology may hold key to boosting China’s public image in the US

A survey conducted by researchers from Sun Yat-sen University in Guangzhou suggests that China could enhance its image in the United States by focusing on aspects such as tourism and technology, and positioning itself as a responsible global power. The study, published in the Chinese-language journal Global Communication, found that despite negative coverage of China in media, many Americans still view the country positively.

On a scale of 1 to 5, respondents rated China's global influence the highest at 4.38, followed by achievements in science and technology (3.59) and higher education (3.56). Researchers argue that Beijing should emphasize its role in UN peacekeeping missions, climate change efforts, and aid, while directly addressing misunderstandings and skepticism in international media.

The American public shows significant interest in issues like Hong Kong, Taiwan, and Tibet, with the latter being a disputed territory that China seeks to reunify by force. To improve its image, the report recommends presenting more diverse perspectives on ethnic minority issues and fostering a comprehensive understanding of China's international image.

The survey, which polled 1,327 American adults, revealed strong curiosity about China's science and technology, followed by tourism and food. Researchers suggest focusing international outreach on technology and tourism, highlighting the human-interest aspects of scientific breakthroughs, and using high-quality promotional content on social media to attract influencers and showcase daily life in China.