This sleek POS system is designed to take on Stripe

Payment terminals have traditionally been regarded as mundane hardware, serving primarily functional purposes rather than enhancing customer experience. Zeller sought to disrupt this perception with Terminal 2, Australia's inaugural locally designed all-in-one point-of-sale terminal, which secured the Innovation by Design's Best Design in Asia Pacific award.

Developed by Zeller's in-house team in Melbourne, Terminal 2 reimagines both the physical appearance and business model of payment technology. Its sleek, minimalist industrial design adopts the form of an inverted channel, featuring a raised front edge for card insertion and a higher rear angle that enhances screen visibility and NFC tap performance.

Available in black, white, and graphite finishes, the device seamlessly complements contemporary retail interiors instead of becoming an afterthought. The terminal offers customizable branding through a programmable rear logo light, aiding merchants in communicating device status. Its 6.5-inch HD touchscreen facilitates intricate customer interactions without compromising usability. [Photo: Zeller] Moreover, the terminal streamlines operations.

A complimentary built-in POS system enables businesses to commence transactions immediately, while its compatibility with over 600 third-party POS platforms empowers merchants to grow without hardware replacements. By phasing out paper receipts in favor of email, SMS, and QR code delivery, the device minimizes both consumable costs and environmental impact.

The innovative design has swiftly translated into commercial success. Over 10,000 Terminal 2 units have been shipped across Australia within the past year, with plans underway for expansion into the U.K. Priced at A$199 (US$144)—significantly lower than competitors like Square and SumUp by around 40%—Terminal 2 has also been integrated into more than 150 self-service kiosks at national quick-service restaurant chains, illustrating how impactful industrial design can transform an underappreciated market segment.