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The Estée Lauder Companies Announces Partnership with Profound to Expand AI Visibility Across Its Global Brand Portfolio

Partnership enables the company to lead prestige beauty’s transition to AI-powered discovery while better understanding how consumers discover, evaluate, and engage with its brands across AI answer engines NEW YORK — The Estée Lauder Companies Inc. (NYSE: EL) today announced a global strategic partnership with Profound, the category-defining AI marketing platform, advancing its ambition to […]

We haven't written up this one. Financial Post has the full story — the link below goes straight to it.

Also reported by 1 other outlet

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